Freelance WordPress developer · NZ · AU · USAAvailable for new projects

Approach

Most developers write code.I solve problems.

A great website isn’t measured in lines of code. It’s measured in leads generated, rankings earned and revenue grown.

How a site gets built

Every WordPress site has four layers. Your visitors only see the last one.

Strategy comes first and the code comes second. Each layer is signed off before the next one starts.

Week 1

Step 1: Strategy

Your goals, your audience, and the one action each page has to drive.

Week 1–2

Step 2: Wireframe

Structure and content hierarchy, agreed before a single colour is chosen.

Week 2–4

Step 3: Build

A hand-coded custom theme, or a clean Elementor, Divi or WPBakery build, set up so your team can edit content safely.

Launch

Step 4: Live

Core Web Vitals, technical SEO and accessibility checked before go-live.

Selected work

Six WordPress projects. 35+ shipped.

01 / 06
Services

WordPress development services, from first build to AI automation.

Every engagement starts with strategy. The code comes second.

01

Custom WordPress development

Custom themesPluginsACFREST API

Hand-coded WordPress themes and custom plugins built around your content: ACF fields, custom post types and REST API integrations. No page-builder bloat or unused code, so the site stays fast as it grows.

Start a project What a WordPress website costs in New Zealand
02

Figma to WordPress

Figma to codePixel-perfectResponsiveAgencies

Your Figma designs turned into a pixel-perfect, responsive WordPress theme with clean PHP and zero plugin bloat, set up so editors can update content without breaking the design. Design agencies hand over their files and get production code back.

Start a project
03

Elementor, Divi & WPBakery websites

Elementor ProDiviWPBakeryBrizy

Page-builder websites set up properly: global styles, reusable templates and lean pages. Your team edits layouts visually without slowing the site down or breaking the design on mobile.

Start a project
05

AI automation for WordPress

AI chatbotsCRMWorkflows

AI chatbots trained on your own content, lead forms that route enquiries straight to your CRM or inbox, and content workflows that draft, tag and schedule posts, all running inside WordPress.

Start a project
06

Speed & Core Web Vitals optimisation

PageSpeedCore Web VitalsCachingCDN

A full PageSpeed and Core Web Vitals audit, then the fixes that matter: images, scripts, caching, CDN and hosting. Every change is measured before and after.

Start a project Case study: PageSpeed 54 to 94
07

Technical SEO & multilingual sites

Technical SEOSchema markupLocal SEOWPML

Clean markup, schema and structured data, local SEO and a site architecture search engines understand, plus WPML multilingual setups so your pages rank in every market you sell to.

Start a project
08

Website redesign & migration

RedesignMigration301 redirects

Outdated or broken sites rebuilt on WordPress without losing your rankings: URLs kept or redirected, titles, meta, schema and tracking carried across, and Search Console checked after launch.

Start a project
09

Maintenance, security & white-label support

Care plansSecurityBackupsWhite-label

Monthly care plans covering updates, backups, malware protection and uptime checks, plus white-label WordPress development for agencies that need a reliable partner behind the scenes.

Start a project
In numbers

Built to earn, measured to prove it.

Every figure here is real. Live sites you can visit, clients you can ask, and PageSpeed scores you can test yourself.

Start a project
Clients in 4 countries
Mohtsham redesigned it completely on WordPress, pixel-perfect on every device, loads in under two seconds.
Tom Carrington, Secure Transport NZ

Years shipping WordPress

Live sites right now

↗

From AI SaaS platforms to Australia’s largest above-ground pool store, each site built for how that business actually sells.

Mobile PageSpeed on measureschool.com

Open to new projects→
What clients say

What clients say after launch.

Businesses in New Zealand, Australia, the USA and Germany, rebuilt, launched and in some cases still looked after by me.

Tom Carrington
Operations Manager, Secure Transport NZ · Wellington
“Our old site was slow, outdated, and broken on mobile — it was costing us clients. Mohtsham redesigned it completely on WordPress, pixel-perfect on every device, loads in under two seconds. The professionalism and attention to detail were outstanding from start to finish.”
WordPress redesign & optimisation
James Snowden
Director, Snowden Electrical · Auckland
“Mohtsham built our WordPress site completely from scratch — no page builders, no bloat. The difference in speed was immediate. PageSpeed went from 54 to 94 and our enquiry rate doubled within the first month. Couldn't ask for more.”
Custom WordPress theme
Sarah Mitchell
Owner, Carolina Custom Surfaces · North Carolina
“We went from page 4 to ranking #1 locally on Google within two months. Mohtsham built the WordPress site from scratch with local SEO baked in from day one — proper schema markup, fast load times, fully mobile-first. Best investment we've made for the business.”
Local SEO WordPress site
Klaus Metzler
Head of Marketing, MeasureSchool · Germany
“Our course platform needed to handle serious traffic without slowing down. Mohtsham overhauled the entire WordPress stack — caching, CDN, image optimization, database queries. Load time dropped by 40% and Core Web Vitals went green across the board.”
WordPress performance optimisation
Benjamin Kaplan
Founder, JKaplan Consulting · United States
“Hired Mohtsham to rebuild our lead-generation site on WordPress. He nailed the brief, delivered ahead of schedule, and the site has been pulling in qualified leads consistently since launch. The timezone difference was never an issue — always responsive.”
Lead-gen WordPress site
Lena Voss
Creative Director, Inventive Designs · Christchurch
“We handed Mohtsham our Figma designs and he delivered flawless WordPress code — custom theme, clean PHP, zero plugin bloat. As a design agency our standards are high, and he exceeded every one of them. We now refer all our development work exclusively to him.”
Figma to WordPress, custom theme
Questions

Hiring a WordPress developer: common questions.

Can’t find yours? Ask it in your first message.

Do you build custom WordPress themes or use page builders?

Both. For speed-critical and high-traffic sites I hand-code a custom theme. If your team wants to edit layouts visually, I build on Elementor, Divi or WPBakery and set it up so pages stay lean and fast.

Can you speed up my existing WordPress site?

Yes. I audit Core Web Vitals and PageSpeed first, then fix images, scripts, caching and hosting, and report the before-and-after scores.

What AI automations can you add to WordPress?

Common ones are an AI chatbot that answers from your own content, lead forms that send enquiries straight to your CRM or inbox, and workflows that draft, tag and schedule posts.

Do you work with clients in New Zealand, Australia and the USA?

Yes. Most of my clients are in New Zealand, Australia and the USA, and I schedule calls to suit your time zone.

Will a redesign affect my Google rankings?

Not if it’s migrated carefully. I keep your URLs or redirect them, carry across titles, meta and schema, and check Search Console after launch.

Do you offer white-label work for agencies?

Yes. I build and maintain WordPress sites under your agency’s brand, with no contact with your clients unless you want it.

Insights

Notes on WordPress speed, SEO and pricing.

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